Flipped through a marketing book. I don’t have much love for either marketing or self-help books. I always marvel at how they take so many pages to say so little. Once I skimmed through a book filled with “information” and condensed it down to two pages. Sprinkled over 300 odd pages were two pages of useful information.<\/p>\n
Anyway, the marketing book said this:<\/p>\n
(and I am paraphrasing it better than they did)<\/p>\n
“In todays world to be mediocre is to be good, to be competent is to be astounding beyond comprehension.”<\/p><\/blockquote>\n
I had a friend who wrote a philosophy textbook he wanted me to read over before it was printed. It was called “What is Good.” I think he would have enjoyed that little soundbite. Not the book I gleaned it from.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Flipped through a marketing book. I don’t have much love for either marketing or self-help books. I always marvel at how they take so many pages to say so little. Once I skimmed through a book filled with “information” and condensed it down to two pages. Sprinkled over 300 odd pages were two pages of useful information. Anyway, the marketing book said this: (and I am paraphrasing it better than they did) “In todays world to be mediocre is to be good, to be competent is to be astounding beyond comprehension.” I had a friend who wrote a philosophy textbook...<\/p>\n","protected":false},"author":1,"featured_media":1030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,14,4],"tags":[],"class_list":["post-1023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-info","category-personal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/davidraffin.com\/weblog\/wp-content\/uploads\/2015\/06\/IMG_1346.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3u13S-gv","jetpack-related-posts":[{"id":1064,"url":"https:\/\/davidraffin.com\/weblog\/record-albums-analog-and-digital\/","url_meta":{"origin":1023,"position":0},"title":"The ghosts of vinyl past and digital presents","author":"David Raffin","date":"June 23, 2015","format":false,"excerpt":"In the old days I would frequent record shops and select albums by their covers. This worked out more often then you would think. I judged them by the cover, front and back. Things I miss about albums are their smell and their design elements. The smell of new records\u2026","rel":"","context":"In "Info"","block_context":{"text":"Info","link":"https:\/\/davidraffin.com\/weblog\/category\/info\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":567,"url":"https:\/\/davidraffin.com\/weblog\/book-cat\/","url_meta":{"origin":1023,"position":1},"title":"Book Cat","author":"David Raffin","date":"January 13, 2014","format":false,"excerpt":"Imagine your favourite book. That isn't a book, it's a cat. And it's just sitting there. You have a poor imagination.\u2014 WaterstonesOxfordSt (@WstonesOxfordSt) January 9, 2014","rel":"","context":"In "Books"","block_context":{"text":"Books","link":"https:\/\/davidraffin.com\/weblog\/category\/books\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":232,"url":"https:\/\/davidraffin.com\/weblog\/232\/","url_meta":{"origin":1023,"position":2},"title":"Perils of Free Thought","author":"David Raffin","date":"July 20, 2013","format":false,"excerpt":"A book of jokes, anti-jokes, philosophy, and bears. ebook: [amazon asin=B0080AGLNC&template=iframe image] print:\u00a0[amazon asin=1490919112&template=iframe image]","rel":"","context":"In "Books"","block_context":{"text":"Books","link":"https:\/\/davidraffin.com\/weblog\/category\/books\/"},"img":{"alt_text":"Perils of Free Thought by David Raffin","src":"https:\/\/i0.wp.com\/davidraffin.com\/weblog\/wp-content\/uploads\/2013\/07\/1077593_10151504553277823_1904869306_o-1024x938.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1000,"url":"https:\/\/davidraffin.com\/weblog\/flowers-for-algernon\/","url_meta":{"origin":1023,"position":3},"title":"Flowers for Algernon","author":"David Raffin","date":"May 22, 2015","format":false,"excerpt":"Author Daniel Keyes died last year. He wrote the masterpiece Flowers for Algernon which was first published as a short story in 1959 and later expanded into a novel. Flowers for Algernon was part of the new wave of psychological science fiction, its story slightly set in the future and\u2026","rel":"","context":"In "Books"","block_context":{"text":"Books","link":"https:\/\/davidraffin.com\/weblog\/category\/books\/"},"img":{"alt_text":"flowers-for-algernon-book","src":"https:\/\/i0.wp.com\/davidraffin.com\/weblog\/wp-content\/uploads\/2015\/05\/flowers-for-algernon-book-197x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1833,"url":"https:\/\/davidraffin.com\/weblog\/new-books-new-books-for-old\/","url_meta":{"origin":1023,"position":4},"title":"New Books! New Books for Old!","author":"David Raffin","date":"January 15, 2019","format":false,"excerpt":"Two NEW books for the New World. Sex Robot Cuddle Party & At the Existential Sandwich Shop;An older book: Perils of Free Thought: a book of no small danger\u00a0and my oldest books revised and reformatted for the world of the future, Scenic Cesspools (a novel of transgression) and Hard Fought\u2026","rel":"","context":"In "Books"","block_context":{"text":"Books","link":"https:\/\/davidraffin.com\/weblog\/category\/books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/davidraffin.com\/weblog\/wp-content\/uploads\/2019\/01\/covers.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/davidraffin.com\/weblog\/wp-content\/uploads\/2019\/01\/covers.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/davidraffin.com\/weblog\/wp-content\/uploads\/2019\/01\/covers.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/davidraffin.com\/weblog\/wp-content\/uploads\/2019\/01\/covers.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":644,"url":"https:\/\/davidraffin.com\/weblog\/the-spectacle-of-modernity-mimes\/","url_meta":{"origin":1023,"position":5},"title":"The Spectacle of Modernity & Mimes","author":"David Raffin","date":"February 16, 2014","format":false,"excerpt":"AKA: The Disquieting. A few years old but never before released. Read just after the writing at a small gathering on Halloween. This story will be in my upcoming book of shorts \"Tragic Stories Disguised as Jokes.\" https:\/\/www.youtube.com\/watch?v=9s33iNo2_VQ \u00a0","rel":"","context":"In "Books"","block_context":{"text":"Books","link":"https:\/\/davidraffin.com\/weblog\/category\/books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/9s33iNo2_VQ\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/posts\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/comments?post=1023"}],"version-history":[{"count":2,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/posts\/1023\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/posts\/1023\/revisions\/1025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/media\/1030"}],"wp:attachment":[{"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/media?parent=1023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/categories?post=1023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidraffin.com\/weblog\/wp-json\/wp\/v2\/tags?post=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}